Is Greater Use Of Twitter Search A Concern for Those Focusing On Advertising Via Conventional Search Engines?
New figures produced recently show that 800 million search queries are made on Twitter every day. Is this something to be concerned|worried about for a company that targets is search based promotion on traditional search facilities? After all, searches made on Twitter are beyond the compass of search engine optimisation strategies. However it is the type of search request that makes a difference, and search optimization can still be of value to your enterprise.
The enterprise with the most to gain from this increasing volume of search queries is Twitter itself, as the company places sponsored responses at the top of its results pages. The increasing volume of search queries is thus attracting more paid advertising and helping to finance the service. Nevertheless, Twitter must appreciate that sponsored results on its search listings must be prone to the same problem as paid results on traditional search facilities in that most intending consumers deliberately overlook sponsored results and trust the natural search engine positioning instead.
There are two other considerations from this increasing volume of search queries. Twitter as a service has become more unstable, unable to cope with the increased demands on it. The second matter, and more important for a commercial enterprise, is the nature of the searches being performed. The majority of search queries on Twitter are currently for news of some form. It seems that Twitter is changing from being a social network to becoming an alternate feed of news.
Much has been written by specialists in search advertising about the need to use the social networks, but with Twitter changing its direction and Facebook losing active users, then maintaining your company’s domain well optimised for the traditional search facilities is still worthwhile and the social networks not as significant as some would suggest. The traditional search facilities are still evolving but the basic nature of search does not. When a potential customer is thinking looking for some product or service, there is always a trend to go back to the favourite especially when the description for the action has become so ingrained in everyday speech that someone will “Google it”. Employing a dedicated search optimization company to raise the natural search engine positioning of the pages of your website will still be cost effective and have its long term benefits.
The simple technical modifications that can arise from a primary search engine optimisation review will lead to a better experience for any site visitor whether he comes from a gateway in a social network or directly from a search platform. There are still many intending consumers for whom the search engine home page is their home page of choice, and will still use search requests even for sites for which they are regular visitors, so maintaining a good natural placement for your pages using search optimization strategies continues to pay dividends.
While the volume of search queries made on Twitter continue to grow, it is apparent that most of these searches are for news feeds. For a company supplying products, achieving a higher search engine positioning for your pages on atraditional search engine results page remains vital. search engine optimisation continues to be a vital publicity tool.
