Free Traffic Generator Present Five Reasons To Have A Facebook Page
Wednesday, December 28th, 2011No matter what type of business you own, a Facebook Fan Page can help you find more customers, make more sales to the ones you already have and make more profit. In this article, we’re going to look at five reasons you should create a Facebook Page for your business.
Reaching Your Target Audience Through Traffic Generation
There are over 600 million registered users on Facebook and roughly half of those log in to the site every single day. That’s about 300 million users that are on the site daily, a much larger reach than any other type of advertising can ever reach.
Tracking
Facebook Insights gives you a lot of demographic data about the people visiting your page, including age, gender, locale and various other things. This lets you target your advertising much more effectively, both on the Facebook site and in other places.
If you know all this information about the people liking your Page, you can extrapolate that out to other marketing channels as well.
SEO
Even though Facebook has such a huge user base, you shouldn’t ignore Google and other search engines. They can still send you plenty of traffic and potential customers.
Fortunately, the search engines are able to index and rank your Facebook Page. Which means you can get more free traffic from the search engines.
Customer Engagement And Lead Generation Website
Your Facebook Page lets your customers and prospects interact with your directly. They can ask questions, leave comments or even post their own updates on your Page (if you turn on that option).
This will help strengthen your relationship with them by helping them feel more connected with you. This will help build trust and they will be more and more likely to take action on your recommendations
Move Your Followers Into Other Channels
You can embed a mini version of your website in your Facebook Page, letting people join your email list or even buy something if they want. This lets you use Facebook to get noticed, and then move those people into other channels where you have more control over the entire process.
Facebook might have started out as a way of keeping in touch with friends and family, but it has grown into a valuable business tool. Make sure you’re taking full advantage of everything it can do for you.
